It was 7am and I was just waking up.
And that’s when I saw… it.
At first I thought I was still asleep. I rubbed the sleep from my eyes and looked again.
Oh my god. That IS what I think it is.
Right there next to me, in the bed, was a bowl of melted ice cream.
Mortifying, said the little voice in my head. That is just gross.
It was the end of 2014. I had just had, up until then, the best year my business had ever had.
All our programs were selling out and filling up fast. I had had to hire two new members for my team. I was getting requests for interviews left and right.
And the reality was… I was waking up with a bowl of melted ice cream in my bed.
Let me explain…
The day before I had spent all day in bed avoiding ALL of the decisions I had to make. I was into the fourth season of whatever show I was watching at the time and I was so tired and burned out from the year, that I had literally fallen asleep with a bowl of ice cream next to me in the bed.
Yeah, I did say it had been a hell of a good year.
But there was something happening that no one had told me happens when you get to this level of success doing the work you love: there are about 3 billion more decisions to now make.
And I didn’t know the answer to so many questions people were asking me. People on my team, people who wanted me for publicity opportunities, my business coach.
There were also problems arising that don’t usually arise in the first 2-3 years of your business or the first 100k. These were new, more complicated and more risky problems.
New level, new devil.
I just wanted to be an ostrich and bury my head in the sand.
Hence, the ice cream bowl incident.
So I hired and spent A LOT of money on best of the best experts and strategists to tell me what decisions I should make. And let’s just say that $70k in debt later, I realized, no one really knew the answers to the questions I was getting and no one really knew the “right” decisions for me.
The debt was the proof of it.
I realized, there was one person and one person only whom I could ask what decisions to make.
I’m supposed to know? How the heck would I know?
Who am I to know this?
But, you see, with nowhere to go and no other expert to hire after hitting rock bottom, I realized I had to start relying on an expert I had never thought to stop and ask.
(Before you roll your eyes because you think you’re too busy to read this woo crap — stop. Trust me. I was just like you. And I know you need to read the rest of what I have to say. So stop what you’re doing and keep reading.)
When I actually stopped everything I was doing for just a few minutes, took a deep breath and asked my soul to tell me what to do, I heard a faint voice whisper inside of me:
Cut the fancy marketing team you hired.
Stop putting money into that program, it’s not worth it. I know you spent a lot of time and effort on it but you still need to shut it down.
Bring your 1:1 coaching and your mastermind back as an offering.
That person is not your friend. She only wants to speak with you when it’s convenient for her. Cut that out.
That funnel you spent $70,000 on didn’t work out for any reason other than: that is not your highest work and what you are here to do. There was nothing wrong with the strategy or the marketing copy, the color scheme of your website or the color lipstick you were wearing on the webinar. It simply wasn’t aligned. And this was your big lesson in your blind spot.
By the end of the week, my soul had told me exactly what to do in areas of my life and business that I had been agonizing over for almost an entire year (and wasted tens of thousands of dollars on by hiring experts, psychics, business strategists and more all in the hopes they would tell me what to do).
Sound familiar? Do you feel that way too?
If you’re here, I bet you do.
Here’s the thing. You started what you love not for the money or the fame, but because you loved it and you wanted to help people with it. And in the beginning, the decisions are pretty simple.
But the more success you build, the more money you make and the more people you impact, the edgier & scarier the decisions are. You have more to lose. There is a pressure.
And that is when decision fatigue sets in.
Suddenly you’re agonizing over every decision, it’s draining the crap out of you and you feel super confused about many important things in your life, career or business.
And by the way, I didn’t make up the term “decision fatigue.”
It’s a thing that happens to a lot of very spectacular, amazing and successful people.
Why should you care about decision fatigue?
I’m glad you asked and to put it bluntly, you should care a lot. Because it cost me 70k in debt and made me hit a revenue ceiling for 3 years straight. And not just me but tons of very successful women I’ve guided through this very same thing in the years since I turned that very bad year around.
Several years ago, a few different groups of scientists and psychologist conducted extensive research and experiments on decision-making. After giving people many small decisions to make, they gave them one very important decision to make.
You know what happened?
The people who had had to make a ton of decisions prior to the final big decision ended up making really bad decisions that reflected poor judgment and had long term negative effects.
Not only that, but in experiments that studied people buying cars, researchers found that people who had to make a ton of decisions about the interior, features and color of the car ended up paying about $1800 more than a person who had less decisions to make when purchasing a car.
In short: your decision fatigue is not only causing you to make misaligned decisions that could negatively affect the career or business you worked tirelessly for, but it will COST you more money in the end.
You’re also more likely to take bad advice from other people, because you’re so burned out and tired from making so many decisions in the first place…
Scientists actually found that the more decisions you have to make, the more energy you drain.
Decision fatigue drains your life force.
Could this be one of the hidden reasons why the level of your exhaustion grows as the career or business you love so much grow? Could this be why you feel confused about WHAT you need to do next to get where you want to go?
So how do you reduce your decision fatigue?
Simple. You start listening to the innate guidance of your soul.
Because in your soul is the blueprint for your divine purpose, your highest work. The entire path and step by step plan for your biggest vision.
It’s always been there, from the moment you were born.
And, as you saw in my story above. The minute you learn how to tap into your soul and not only listen to her but trust in what she says and DO it, your decisions and the time you use up to make those decisions gets cut by 90%.
More EVERYTHING that you love and that feels good.
This is why every bad ass woman that I have worked with has had such HUGE results.
So many of them had achieved big thing and had hired world-class business coaches, strategists, marketing experts and more… but they still could not break the burnout pattern and were hitting a ceiling with their revenue and their growth.
They spent a lot of time and money trying to answer that question. Until they came to me and we learned how to tap into the most powerful strategist and quick-good decision maker on the planet — their own soul.
Okay, I know it’s not so simple to connect to your soul and hear such clear direct guidance.
You’ve probably spent so many years pushing that voice in you aside while you hustled your way to glory, that you’re a little out of practice.
So start slow.
Give her time.
Every day, for five minutes, just put your hand on your heart, take a deep breath and ask your soul, what do you want me to know? And just listen until you hear her reply. It may take a day, a week or a month. But she will speak up eventually.
I’ve never seen a woman’s soul not speak up eventually. It’s inevitable. And you can either ask her to speak up now or you can keep doing what you’re doing and she will knock you flat on your ass so that you’re forced to listen to her.
Personally after my 70k-in-debt-because-of-non-soul-aligned-decisions year, I prefer option A.
And when she does, you’ll never have to agonize over or drain your life force with a decision ever again. You’ll always have access to the exact steps you need to take to get to your highest and biggest vision.
Do you want to go deeper and become a master at hearing the genius-level guidance of your own Soul? Want to end decision fatigue, burnout and break past the ceiling you can’t seem to break with what you’ve already achieved?
My 7 Soul Gates program is where driven, successful women just like you go to become master soul whisperers and it is currently open for enrollment.
Enrollment closes in just a few days, so head over there now and check it out. If your soul is a yes, join us for the most powerful 3 months of your life. Oh, I didn’t say that. That’s actually what most women who finish this program say about it.
You can check it out (and enroll if your soul is a yes) right here.
And don’t forget to tell me how this week’s blog post resonated with you in the comments below!