please don’t make this mistake


lisa fabrega

Drop The Templates

Drop The Templates

A few months ago, I said something to one of my clients during a retreat that
left her with her mouth open.

I then wrote a Facebook post about that very thing I said to her and it incited
QUITE the conversation.

But even though it shocked my client, and shook up my Facebook peeps,
my client proceeded to have a major breakthrough a week after I said “the thing” to her.

And I had my inbox flooded with emails about how much my Facebook post had helped those who read it make big changes in their businesses that ended up bringing in more income.

I’m sure you want to know what this “thing” that I said to her is.

Don’t worry, I’ll tell you in just a few seconds…

But before I do, I want you to know that this “thing” is the one thing that I think keeps so
many coaches, experts and entrepreneurs stuck at a certain point in their business, spinning their wheels and unable to move beyond that ceiling of income and impact they’ve reached.

And it’s so important, that it’s one of the core principles of the work I do with my clients that gets them results like making $100,000 in their first year of business or being asked to present their work at global peace summits so they can really make a difference.

Okay, fine, fine, I won’t make you wait any longer.

Here’s what I said to my client:

On that day, she was sitting on the couch during a retreat and we were talking about how to increase your visibility in your business.

Basically–how to get seen by more people, be noticed more and as a result increase
your impact and income, so you can really live your calling and I mean really live it!

We started talking about the best types of emails to send to your clients and how often they should be sent, in order for her to get more people to open up her emails.

She said to me, “Isn’t there some blueprint or template that you can give me that will guarantee higher open rates? I mean, I know there are templates that the marketing gurus say work – can you give me a few of those templates?”

I looked at her and I said, “Sure, there are lots of people out there who are selling you templates that guarantee more people will see your stuff and that might even convert into more sales…

I even know many of them myself (I’ve been studying marketing and how to become more visible online and offline for years) and I could give them to you….

but I’m not going to”.

She blinked twice and looked at me with her mouth agape.

“Why?” she asked me.

“Because that is not what is going to get you the meaningful impact and the type of income you want. That’s not the stuff that makes powerful thought leaders that change our world as we know it, and that’s the work you came to me to do, isn’t it?”, I said.

There was a long silence as she let it sink in…

“Well, what IS, then?”, she said.

(She was about to have a big breakthrough, so naturally she was resisting me a little,
this is totally normal.)

“YOU.” I replied firmly and with deep love.

Okay, so you might be confused right now.

So many people tell you “just be you” as a pat response to any problem you have and so naturally, I can hear you thinking “yeah, but what does that MEAN??”.

I’ll clarify for you in a second.

You see, my client was experiencing a symptom of a common “disease” I see
every day in the world of change-makers who want to make an impact through living their deepest calling…

An obsession with blueprints and templates.

Just look at common everyday marketing.

Almost every guru that is trying to sell you something guarantees you some blueprint or template to make it “easier” or give you the “magic bullet” to instant fame or success.

Now, there’s a good reason for that.

Psychologically speaking, our minds like the idea of not having to do that much work and just following someone else’s template so that we can just sit back and watch the money roll in by following some simple, easy, step by step process.

There’s only two problems with that.

1) The guru who is selling you this template/blueprint is usually selling you something
that worked for them and a handful of their clients who are similar to them.

There’s no customization to you and your uniqueness.

That’s why most of my clients come to me already having spent tens of thousands
of dollars on other popular programs and have nothing to show for it in terms of
increased income, visibility or impact with their businesses.

2) Following someone else’s blueprint is never going to allow you to step into
the type of success and impact you know you are here to make.

And in the long run, it’s actually going to make things harder for you.

Take it from me and my clients. Obsession with templates led me to almost tank my business in the first two years because I ignored my own internal guidance.

And I can’t tell you how many people come to work with me because they spent
thousands on templates and the templates didn’t work.

While I am not totally against blueprints (I think they can be very helpful in the beginning of your business) what many gurus who sell you templates and blueprints fail to see is that after a certain point in your business…

if you really want to start playing a bigger game…

if you really want to stand out in the oversaturated market of “experts” out there and start rising into the level that some of the people you really admire are in…

You’ve got to ditch the templates.

And you need to build a unique, thought leader brand that cannot be replicated
because it is a perfect reflection of you and there is no one out there like you.

Building your own brand on your own terms, in alignment with what you are here to do on this planet–that’s nothing a blueprint can teach.

And that just so happens to be what I specialize in.

Aligning you with your mission and helping you move past the things that are holding you back from taking it to the next level, so that you can have more of what you want, which includes helping others (my people are all humanitarians at heart).

THAT’S what is going to allow you to RISE into your next level, playing a bigger game.

I’ve got a free call where I’m teaching you exactly how to do that coming up
tomorrow and I want to make sure you don’t miss it!

Click here to sign up for More Money, More Impact: The 3 Secrets To Becoming The Most Sought-After Thought Leader In Your Industry

Listen, I know you, you’re here to really make a difference in the world with your
unique gifts and your mission. Playing small or being stuck means your message
won’t get out there, not in the way you want it to.

So if you’re ready to step into your calling in 2015, align your soul with your business
and make the impact your heart desires to make, come to my free call.

Spots are filling up and I want to make sure you get in on this amazing free webinar.

It’s doing this work that has helped my clients achieve amazing things.

Take my past mastermind client Amy Fortney Parks, for example.


When Amy first came to me, she was a child psychologist working for the school system.
Her business was filled to the gills but she was barely getting by and was not feeling that passionate about her work.

A year later, working with me to transcend the blueprints and instead build something
totally unique to her, we removed her limiting beliefs around what she could charge
and what she could do in her biz, and she’s made $100,000 in her first year of business.

She’s loving her work more than ever and is quickly becoming a top parenting coach,
being sought-after for her expertise.

So here’s the deal, love.

If you want to learn how to break through to your next level of income and impact and you’re tired of following tired, overused blueprints that make you look like every other cookie-cutter expert out there…

and you want to build a powerful, successful business where you are the leader who gets to help many, many people transform their lives and leave a legacy…

Come to my totally no-cost live call this Wednesday, January 28 at 8pm EST.

As if that’s not enough to entice you, I’m giving away a $97 product for f.r.e.e on that call to all who attend live. That’s pretty rad.

And trust me…
No one teaches the stuff I’m teaching on this call.

You won’t get this information anywhere else.

Sign up here today.

I’ve only got 1000 spots open for the call and given the current rate of signups, we’re looking to be maxed out by then.

Sign up here today to break through to the next level and start playing a bigger game with your purpose.

If not this, what is it going to take to rise into your greatness in 2015?

Sign up now.