the truth about entrepreneurship


lisa fabrega




I’ve got a really big pet peeve that I need to share with you today.  And it’s rampant in our world of entrepreneurship/being a business owner.  And the picture above of me in Iceland has something to do with it…read on…

I got off the phone last week with a business owner who told me “I never realized that being a business owner meant so many ups, downs, twists & turns.  The way most people portray it it’s like suddenly you make it big and get to a point where it’s all smooth sailing and you’re only going up and up from there”.

And a year ago, in one of my programs, I’ll never forget as one of the women broke down on one our group calls, telling me “I am just now realizing that this is a lot of work and that it’s not just as easy as ‘I’m starting a business and automatically all of these clients are magically going to come to me and I’ll get to travel everywhere and have a charmed life as easy as 1-2-3’”.

And I can’t tell you how often I have coached women who are freaking out because they quit their jobs cold turkey to start their own businesses, without any savings or a plan because they saw someone’s pretty instagram pictures that made it all look so easy… and then they find out it’s not as easy as they thought.

The truth is, my love, it’s not easy.

Being a business owner is literally sometimes like a roller coaster.  Sometimes you’re totally hitting cruising altitude and you think you’ve finally gotten everything stable and then suddenly something shifts and you’ve got to hustle to turn it around.

Sometimes you have a ton of money in the bank and sometimes your bank balance is zero.  It is not gorgeous, perfectly put together pictures of tableaus on your instagram and a woman standing on a cliff overlooking the sunrise every day.

I’ve been through all of the above in the last 5 years of my business.

And if you don’t believe me, or think I’m just bad at my job for it not constantly being stable and perfect…. I’m currently reading Richard Branson’s autobiography (one of the world’s few BILLIONAIRES) and reading the history of his businesses is literally like being on a rollercoaster.  Yes, even Richard Branson has been stressed out, worrying how he is going to pay his employees at the end of the month, many times.

So, yes that picture up there of me in Iceland is real and it was joyful.  And yes, one of the most amazing things about having my own business is having the flexibility to travel to beautiful countries, and building your life as you want it.

But there is also an incredible amount of hard work that happens in between those amazing moments.  And a lot of self-doubt and some low points in between the high, amazing points, like seeing how you helped someone transform their lives.

Whenever someone tells me they want to own their own business, I tell them there are three things that they absolutely need to have in order to succeed:

1)  You have to be okay with handling instability & risk from time to time
Having your own business is not like having a 9-5 job where someone else is giving you a paycheck every other week.  You are the provider of your own paycheck and when you get to the point where you have to hire people to help you, you will be the provider of their paycheck as well.  Sometimes you will launch things that will fail, sometimes you will be in a lot of debt from your failures. Sometimes you will have to fire people, have to deal with some really jerky customers & there will be many times where you will think “I think it’s over” and then at the last minute, something will turn around and you’re back in the saddle again.

You have to be okay with things being this way from time to time, or it just won’t work. If you’re the kind of person who needs constant stability, don’t go into your own business.

2)    Invest in coaching with a mentor who does both internal & strategic work with you
This was one of the first things I did when I first started my business and throughout all years of my business I have had coaches and mentors in my corner.  I know beyond the shadow of a doubt that I would not have gotten to where I got without having coaches in my corner.

I hired my first coach with no money in the bank–I had to put some of it on my credit card, borrow some money from friends & family members and took a huge risk of investing $3,000 and trusting it would pay back.  3 months later I had made my initial
investment back three times over.

It wasn’t magical–It was because I listened to my coaches and I put in the hard work.  I hustled.

And I picked coaches who would do internal spiritual work with me, because running a business, especially one that is an expression of your heart & soul, is an intensely testing experience and really grows you spiritually & emotionally.

It is imperative that you master mindset tools to keep yourself even when the roller coaster of your business is entering a downturn.  And as your business grows, it’s really important to have someone who will keep your ego in check & keep you in alignment with the truth of who you really are.

I have had experiences with coaches where they tried to teach me “their system” of growing their business, but in the end, what worked best for me, was to work with people who encouraged me to come up with my own answers, while guiding me based on what they have seen work as a loose template.

You’ve heard me say this a dozen times–the businesses that are the most successful are the ones where you are being your unique, full, authentic self.  Because there is no one else like you on the planet who can do thing quite like you do.  And your soul has all the answers, strategies and step by step systems you need to live your purpose with your business.

So make sure you work with someone who is addressing the internal, spiritual work that is needed to run a business and stay sane.  The work that will preserve the uniqueness of you & your true calling in your work, vs. becoming a cookie-cutter model of someone else’s business.   I would say that the internal, spiritual & mindset work I have done with my coaches is the most important work I’ve ever done to build up to a multiple six figure business.

You can have the best books, the most elite coaches & programs, but if you are not soul-aligned none of it will work, love.

And one last thing:  you have to be willing to invest in yourself and your business.
You can’t expect your clients to take leaps of faith and pay you for your services if you aren’t willing to take a leap of faith and invest in yourself, too.

It’s literally out of alignment to expect people to invest their money in your services, when you never push yourself to take that edgy leap yourself.

So invest in yourself and in coaching at least at the same price as you are expecting your clients to pay you, otherwise you’re not walking your talk.

3)   Join a tribe or mastermind

This one is so important, I could have written the entire article just on this point.  I don’t know where I would have been today if it wasn’t for the groups of women I have been a part of, as part of the many masterminds I have joined.

To this day I am still friends with many of the women I joined masterminds with.

Whenever I am going through a stressful time in my business, whenever I’m stuck on what I should charge for something, or what I should name my program, I have a group of women that I can instantly text for advice, brainstorming and support.


my most trusted confidantes and sisters

Within seconds at least one of them will volunteer to hop on the phone with me and support me.  There is absolutely no way I could have built what I have built without a group of peers who understand the level where my business is & who will have my back whenever I’m feeling stuck or confused.

When we try to go it alone in our businesses, everything takes three times as long.
We’re much more likely to self-sabotage because there is no one there to keep us accountable.  And let’s face it–many brains on your big idea is much better than just one.

It’s why for years, most of my programs have a group component to them.  It’s why I started the Rise Mastermind in the first place.  To this day, the women who have participated in Rise are still in touch with each other, visit each other, support each
other and still mastermind with each other.


Me with clients & participants of one of my mastermind programs like Rise.

So, my love, if you’re serious about taking your soul-centered business to the next level this year and you’re ready to accelerate your results & your sense of nourishment in your business…

If you’re ready for your business to reflect your true calling & claim your prosperity doing so AND you want to meet a group of amazing women who will become your soul sisters for life…

then apply now for the Rise Mastermind.

Applications close on Wednesday 8/26 (that’s only 3 days from now).

Don’t miss out, love.

It’s time for you to Rise.
And become the thought leader, world changer & paradigm shifter you were born to be.

With devotion to your calling,


Lisa Fabrega