I recently hired a new Marketing Manager, and we did a deep data dive into the last 16 years of the business, especially into our email list. We found some shocking data about my audience and email list.

I have a very large email list—tens of thousands of people—accumulated after 16 years in business. Yet we noticed:

1. Only a small percentage actually open and engage with our emails regularly.
2. SO many people on our email list have been benefiting every week from our high-value content for YEARS yet have never invested in anything, even though we’ve had many offers and price points over the last 16 years.

That tells me that a big percentage of our email list has been happy to read our high-value content for many years but never actually intended to take decisive action to buy anything we offer. 

My next question was, “Why are they here? At the end of the day, this is a business, and we are here to sell.” It turns out a few of those people are family members and close friends, so that made sense. But the data revealed even more interesting “tea.” 

Out of the people who were regularly opening and engaging with our content:

• A few of those people are colleagues who “just want to see what I’m doing.”
• Some were nightmare clients we fired, yet still obsessively read our emails, even though we’ve removed them multiple times. 
• Some were online bullies whom we kept blocking yet kept signing up for our email list with new fake emails or names.

Definitely not a good thing to have that type of energy hanging out on your list, right?

And the rest? 

While we had a nice percentage of people who invested in our services or offers and are still engaged, we also had a large percentage of people who are just… lurking with no intention of buying.

This just didn’t feel right. 

Have you ever been in a relationship where you are pouring out your heart and soul to the person, giving and giving…and the person doesn’t return that effort? That’s what this felt like.

PART 1: NO ONE-SIDED RELATIONSHIPS

If you’ve been here for a while and have invested in our offers, you’ll also know that one of the biggest values we teach is non-draining relationships. I even built a framework around this that our clients call a “game-changer” (we call it  “The CEO Ecosystem.”)

The essence of the CEO Ecosystem is this: As you scale your business’ visibility and profitability, you must be meticulously mindful of what your inner circles look like and ensure nothing in them is unconsciously draining your energy. 

After working with some extremely successful celebrity CEOs over the last 16 years, our data has shown that lopsided or one-sided relationships are a silent “killer” of a CEO’s capacity and a business’s long-term sustainability. 

The data from our email list showed me we had many lop-sided relationships. No bueno.

PART 2: NO PERPETUAL FENCE-SITTERS

The data deep-dive also showed me that our ideal clients are quick to decide and act, even if it means facing some fears. I love that about them—it’s super inspiring. It keeps me going as a coach and CEO; it gives me energy, which has helped us sustain a successful business for 16 years.

Experience has also shown me when I work with folks who hesitate, lag, or constantly hold back on making fast, decisive investment decisions in their success, my energy dips, and my creativity and confidence take a hit. As CEO, keeping that spark alive is key, which I always nudge my clients to remember. So, I need to walk that talk on a deeper level, too.

We have built our high-integrity reputation as a business and attracted some amazing people into our offers (and no, that doesn’t mean you have to be some millionaire CEO to be here!) because our clients get above-industry-standard results. 

And that’s because we usually select fast, decisive action-takers to work with us. We aren’t into twisting anyone’s arm or performing acrobatics to prove ourselves. Our ideal clients can see from miles away the levels of excellence we bring to the table and know pretty instantly they want to work with us in some capacity.

So here’s the radical thing we are doing:

If you’ve been here for years and years, are just here to “see what I’m doing”, or “love what I write” but have no intention of buying anything from us, referring people to us, etc…, I’m asking you, with a lot of love and gratitude for your time here, to please unsubscribe from this list. 

My social media is a great place where you can still keep up with what we do and has lots of free content. Find me on Instagram, Facebook or Tiktok.

Now, if you’re still here, here’s what happens next: we will offer you opportunities to invest in our work every day for the next 60 days. We’re calling it “60 Days Of Selling.”

• Some of these offers are things you may have seen before, but you may have sat on the fence about (you’ll now have a chance to jump on the fence and join the fast action-takers club, which in and of itself will TRANSFORM you.)
• Some of these offers will be brand new, never seen before.
• Some will be hugely popular programs that we tabled and are only back for a very select group of people.

These offers are for you whether you’re under $100,000 a year in revenue, in the multiple six-figures OR you’re already a super successful CEO of a 7, 8, or even 9-figure company. There’s something for everyone here!

Yes, for 60 days, we will email you daily with an offer. The price points start at $97. You will have an opportunity to buy something from us to indicate that you are part of the decisive action-takers we love to work with and want to foster more of in our community. 

If you have not bought anything from us at the end of those 60 days, we will move you to a different list to which we will send content less frequently

If you fall into the “not buying anything” category (and you’re not a friend or family member), this is not a punishment or anything personal. I’m grateful to you for being here as long as you have. 

But it’s a waste of your time to be here anyway because all our content is geared towards action-takers who are ready to invest in our work. Our time and energy are so short these post-pandemic days that I’d rather you subscribe somewhere your energy isn’t wasted.

2024 energy is all about evenly matched relationships. 

It’s about culling our list down to a smaller community of people who are ready to take action and make EPIC opportunities happen in their businesses NOW. 

It’s about creating an active, highly-honed, and selective list of badass buyers and action-takers who WANT what we have to offer and who want to be in a community with like-minded professionals.

That’s it. That’s the news.

We start tomorrow with our first offer.. 

See those of you who are still here after 60 days on the other side. I’m looking forward to working with you in whichever offer you partake in. And, as always, I’m sending all my love.

The post I’m doing a big scary thing appeared first on Lisa Fabrega.

And then I realized the venue was a 45-minute drive for me– at night.

I thought about one of the things I always teach clients when they are recalibrating their businesses and careers to have more visibility without the hustle and the burnout: energy management. As our businesses grow, our time and energy become even more important than money.

In fact, it’s through preserving our time & energy that MORE money comes.

So, I have noticed in myself and my clients that it’s very easy to get wrapped up in all the opportunities and exciting events you are invited to.

But as I reflected on the fact that- I haven’t had many nights in lately to just chill on my couch, watch TV, and do my nails (I love doing my nails; it’s relaxing for me & feels like deep self-care).

I also had an 8-month-old project I kept putting off because of a lack of time and energy. The nagging reminder that it was overdue also drained my energy in tiny amounts daily.

I decided- instead of using 1.5 hours of my time driving in total and another 2 hours at an event where I may or may not make special business connections…I’d rather stay home, have a girls’ night, and complete that project that’s been on my mind for eight months.

And I did just that. The project I thought would take me hours to complete took me only 35 minutes. And I got to sit on my couch watching TV, drinking my Canada Dry Diet Cranberry Ginger Ale, doing my nails.

It was just what I needed and a wise use of my energy as a CEO. The replenishment and deep rest I felt the rest of the week from giving myself that evening to stay in and do “nothing productive” has given me delight and energy to send out thousands of dollars of proposals to people reaching out about working with us on the corporate side and for 1:1 coaching, have a cold intro call with a new corporate contact and teach our new free masterclass showing you how to scale your visibility & business without burnout (which we are getting RAVE reviews on from participants!)

Part of what I teach in that masterclass is how vital capacity is to your visibility & business growth. Managing our energy is one of the ways we can grow with the right amount of capacity, so we don’t burn out.

Want to hustle less and rest more, all while growing your visibility and scaling your business to new revenue heights? You won’t want to miss this Friday’s free Masterclass!  Join us right here.

The post I bailed last minute appeared first on Lisa Fabrega.

Back when I first started talking capacity (YEARS ago), nobody else was. It was just me, the lone voice, bringing something new to the coaching world. 

And yeah, I’ve got the whole copyrighted framework to prove it. 

Despite this, I’ve watched as my concepts got copied over the years, especially by white women, which sadly doesn’t surprise me anymore. It’s part of a bigger pattern I’ve noticed in business. This is what the shadow side of whiteness does- extracts, steals, and exploits the work & genius of others.

But here’s the real talk: imitators can’t match my energy or expertise. 

While they’re just getting on the capacity bandwagon, I’ve been living and breathing this stuff for years. 

They might fool some, but with my name plastered all over capacity content on the internet for years, the truth’s not hard to find.

And…

1) Their lack of originality is glaring. My inbox is full of messages calling out the copycats, which only shows they’re not the thought leaders they claim to be. It makes THEM look bad.

2) I’m always light years ahead in understanding capacity in leadership, the acknowledged go-to expert.

3) No one can replicate the depth of insight & experience I bring to this topic – it’s not just what I say, it’s how I say it. And how I EMBODY it.

***This is why visibility is crucial, especially for women of color. ***

We’re too often sidelined or overlooked, with our ideas co-opted by white women who more easily get visibility opportunities & therefore, already have large platforms, turning OUR innovations they steal & co-opt into their cash cows. 

Not. happening. on. my. Watch.

So I’m doubling down on getting LOUDER & MORE VISIBLE about capacity– MY area of expertise and IP, ensuring no one forgets who owns this space. 

And I’m ALWAYS here to lift other women and men who don’t fit into the “mainstream” and whitewashed picture of a CEO, to make sure their voices drown out the noise of those who take without giving credit. (Because you can invite a WOC to teach in your program instead of stealing from them.)

If you’re fed up with being invisible around YOUR unique brand of genius and want to claim the spotlight you effing deserve, join my free masterclass.

I’ll show you how to 10x your visibility in 2024 without burning out, focusing on balancing your capacity and visibility. 

The post Someone stole my content appeared first on Lisa Fabrega.

I was at a gathering recently (outside, wearing masks, very physically distanced and just five people) and I mentioned I probably wasn’t going to fly on any planes until next year and even then it would have to be on a private plane, with everyone onboard tested for COVID.

One woman who I get along with really well and just love said “honestly, I only picture you flying private” and we laughed because I felt seen! And I said “yeah one of my goals is to only fly private at a certain point.”

Immediately, I noticed someone in the group bristled. No one noticed it. This person’s face was still and didn’t show it. But I feel energy. She did NOT like that I said that. One of my gifts is that I actually feel people’s thoughts. I heard her say in her head “who does she think she is, so arrogant.”

Recently I made a suggestion to a group I’m a part of that “serial entrepreneur” or “entrepreneur” be added as a career to a list of careers for kids to learn about at an event this group was putting on. Instantly, three men in the group made jokes about what I said about how “serial entrepreneur” actually means “serial failed businesses” and “that’s a nice way to say you keep failing at business.”

They said it because THEY had failed at their businesses. I haven’t. The businesses I’ve started have all been successful. Again, I could feel the thoughts of these men under their jokes. “Your success threatens us, so we will make fun of what you said.” Interestingly, I wasn’t invited to be a part of the event. Hm, wonder why…

You’re always going to feel and hear some version of “how dare you think too audaciously? Who do you think you are?” when you know what you want and go for it. 

There’s always going to be that friend who every time you mention a fabulous experience you worked hard for, mentions her bad experiences or how “some people don’t get to have that experience” to make you feel guilty about what you’ve earned through hard work.

I have a relative who regularly scoffs at my big ideas and says “I’m a realist and realists are the people who actually make things happen in the world.” He says this with an air of “you’ll learn” and I wonder who said that to HIM as a child when his dreams were crushed. My big ideas have all come to pass, by the way.

Someone is always going to be triggered by your visibility, your way of doing things, the things that you want to create. If you don’t build the capacity to ignore and keep moving on, you’re going to get thrown by every single naysayer that shows up. And on the path to creating big things for yourself, LOTS of naysayers will show up. 

Building your capacity allows you to accept it, notice it and keep note of who cheers you and who reacts to you. Then, keep doing your thing. 

I’m always thankful when I notice someone reacts negatively to a goal I have. Those “reactors” don’t get to come near my sphere of influence. I’ll always be kind but I keep them at an arm’s length, always.

Part of having capacity is BOUNDARIES. I call it Boundary Capacity. And when you have boundary capacity, you’re extremely careful about curating your space because you’ve got big things to do in this world. And there’s zero time to get thrown off by people who are projecting their own fears and limitations onto you.

If you’re ready to build your capacity, fill out the Capacity Discovery form right here. I’ve opened up five spots this month in the Capacity Shift group program where you can start to build your capacity for less than $400 a month.

Once I review your application, if I think I can help, we can hop on the phone and discuss the best fit for you.

The post she didn’t like me appeared first on Lisa Fabrega.