I recently hired a new Marketing Manager, and we did a deep data dive into the last 16 years of the business, especially into our email list. We found some shocking data about my audience and email list.

I have a very large email list—tens of thousands of people—accumulated after 16 years in business. Yet we noticed:

1. Only a small percentage actually open and engage with our emails regularly.
2. SO many people on our email list have been benefiting every week from our high-value content for YEARS yet have never invested in anything, even though we’ve had many offers and price points over the last 16 years.

That tells me that a big percentage of our email list has been happy to read our high-value content for many years but never actually intended to take decisive action to buy anything we offer. 

My next question was, “Why are they here? At the end of the day, this is a business, and we are here to sell.” It turns out a few of those people are family members and close friends, so that made sense. But the data revealed even more interesting “tea.” 

Out of the people who were regularly opening and engaging with our content:

• A few of those people are colleagues who “just want to see what I’m doing.”
• Some were nightmare clients we fired, yet still obsessively read our emails, even though we’ve removed them multiple times. 
• Some were online bullies whom we kept blocking yet kept signing up for our email list with new fake emails or names.

Definitely not a good thing to have that type of energy hanging out on your list, right?

And the rest? 

While we had a nice percentage of people who invested in our services or offers and are still engaged, we also had a large percentage of people who are just… lurking with no intention of buying.

This just didn’t feel right. 

Have you ever been in a relationship where you are pouring out your heart and soul to the person, giving and giving…and the person doesn’t return that effort? That’s what this felt like.

PART 1: NO ONE-SIDED RELATIONSHIPS

If you’ve been here for a while and have invested in our offers, you’ll also know that one of the biggest values we teach is non-draining relationships. I even built a framework around this that our clients call a “game-changer” (we call it  “The CEO Ecosystem.”)

The essence of the CEO Ecosystem is this: As you scale your business’ visibility and profitability, you must be meticulously mindful of what your inner circles look like and ensure nothing in them is unconsciously draining your energy. 

After working with some extremely successful celebrity CEOs over the last 16 years, our data has shown that lopsided or one-sided relationships are a silent “killer” of a CEO’s capacity and a business’s long-term sustainability. 

The data from our email list showed me we had many lop-sided relationships. No bueno.

PART 2: NO PERPETUAL FENCE-SITTERS

The data deep-dive also showed me that our ideal clients are quick to decide and act, even if it means facing some fears. I love that about them—it’s super inspiring. It keeps me going as a coach and CEO; it gives me energy, which has helped us sustain a successful business for 16 years.

Experience has also shown me when I work with folks who hesitate, lag, or constantly hold back on making fast, decisive investment decisions in their success, my energy dips, and my creativity and confidence take a hit. As CEO, keeping that spark alive is key, which I always nudge my clients to remember. So, I need to walk that talk on a deeper level, too.

We have built our high-integrity reputation as a business and attracted some amazing people into our offers (and no, that doesn’t mean you have to be some millionaire CEO to be here!) because our clients get above-industry-standard results. 

And that’s because we usually select fast, decisive action-takers to work with us. We aren’t into twisting anyone’s arm or performing acrobatics to prove ourselves. Our ideal clients can see from miles away the levels of excellence we bring to the table and know pretty instantly they want to work with us in some capacity.

So here’s the radical thing we are doing:

If you’ve been here for years and years, are just here to “see what I’m doing”, or “love what I write” but have no intention of buying anything from us, referring people to us, etc…, I’m asking you, with a lot of love and gratitude for your time here, to please unsubscribe from this list. 

My social media is a great place where you can still keep up with what we do and has lots of free content. Find me on Instagram, Facebook or Tiktok.

Now, if you’re still here, here’s what happens next: we will offer you opportunities to invest in our work every day for the next 60 days. We’re calling it “60 Days Of Selling.”

• Some of these offers are things you may have seen before, but you may have sat on the fence about (you’ll now have a chance to jump on the fence and join the fast action-takers club, which in and of itself will TRANSFORM you.)
• Some of these offers will be brand new, never seen before.
• Some will be hugely popular programs that we tabled and are only back for a very select group of people.

These offers are for you whether you’re under $100,000 a year in revenue, in the multiple six-figures OR you’re already a super successful CEO of a 7, 8, or even 9-figure company. There’s something for everyone here!

Yes, for 60 days, we will email you daily with an offer. The price points start at $97. You will have an opportunity to buy something from us to indicate that you are part of the decisive action-takers we love to work with and want to foster more of in our community. 

If you have not bought anything from us at the end of those 60 days, we will move you to a different list to which we will send content less frequently

If you fall into the “not buying anything” category (and you’re not a friend or family member), this is not a punishment or anything personal. I’m grateful to you for being here as long as you have. 

But it’s a waste of your time to be here anyway because all our content is geared towards action-takers who are ready to invest in our work. Our time and energy are so short these post-pandemic days that I’d rather you subscribe somewhere your energy isn’t wasted.

2024 energy is all about evenly matched relationships. 

It’s about culling our list down to a smaller community of people who are ready to take action and make EPIC opportunities happen in their businesses NOW. 

It’s about creating an active, highly-honed, and selective list of badass buyers and action-takers who WANT what we have to offer and who want to be in a community with like-minded professionals.

That’s it. That’s the news.

We start tomorrow with our first offer.. 

See those of you who are still here after 60 days on the other side. I’m looking forward to working with you in whichever offer you partake in. And, as always, I’m sending all my love.

The post I’m doing a big scary thing appeared first on Lisa Fabrega.

And then I realized the venue was a 45-minute drive for me– at night.

I thought about one of the things I always teach clients when they are recalibrating their businesses and careers to have more visibility without the hustle and the burnout: energy management. As our businesses grow, our time and energy become even more important than money.

In fact, it’s through preserving our time & energy that MORE money comes.

So, I have noticed in myself and my clients that it’s very easy to get wrapped up in all the opportunities and exciting events you are invited to.

But as I reflected on the fact that- I haven’t had many nights in lately to just chill on my couch, watch TV, and do my nails (I love doing my nails; it’s relaxing for me & feels like deep self-care).

I also had an 8-month-old project I kept putting off because of a lack of time and energy. The nagging reminder that it was overdue also drained my energy in tiny amounts daily.

I decided- instead of using 1.5 hours of my time driving in total and another 2 hours at an event where I may or may not make special business connections…I’d rather stay home, have a girls’ night, and complete that project that’s been on my mind for eight months.

And I did just that. The project I thought would take me hours to complete took me only 35 minutes. And I got to sit on my couch watching TV, drinking my Canada Dry Diet Cranberry Ginger Ale, doing my nails.

It was just what I needed and a wise use of my energy as a CEO. The replenishment and deep rest I felt the rest of the week from giving myself that evening to stay in and do “nothing productive” has given me delight and energy to send out thousands of dollars of proposals to people reaching out about working with us on the corporate side and for 1:1 coaching, have a cold intro call with a new corporate contact and teach our new free masterclass showing you how to scale your visibility & business without burnout (which we are getting RAVE reviews on from participants!)

Part of what I teach in that masterclass is how vital capacity is to your visibility & business growth. Managing our energy is one of the ways we can grow with the right amount of capacity, so we don’t burn out.

Want to hustle less and rest more, all while growing your visibility and scaling your business to new revenue heights? You won’t want to miss this Friday’s free Masterclass!  Join us right here.

The post I bailed last minute appeared first on Lisa Fabrega.

Back when I first started talking capacity (YEARS ago), nobody else was. It was just me, the lone voice, bringing something new to the coaching world. 

And yeah, I’ve got the whole copyrighted framework to prove it. 

Despite this, I’ve watched as my concepts got copied over the years, especially by white women, which sadly doesn’t surprise me anymore. It’s part of a bigger pattern I’ve noticed in business. This is what the shadow side of whiteness does- extracts, steals, and exploits the work & genius of others.

But here’s the real talk: imitators can’t match my energy or expertise. 

While they’re just getting on the capacity bandwagon, I’ve been living and breathing this stuff for years. 

They might fool some, but with my name plastered all over capacity content on the internet for years, the truth’s not hard to find.

And…

1) Their lack of originality is glaring. My inbox is full of messages calling out the copycats, which only shows they’re not the thought leaders they claim to be. It makes THEM look bad.

2) I’m always light years ahead in understanding capacity in leadership, the acknowledged go-to expert.

3) No one can replicate the depth of insight & experience I bring to this topic – it’s not just what I say, it’s how I say it. And how I EMBODY it.

***This is why visibility is crucial, especially for women of color. ***

We’re too often sidelined or overlooked, with our ideas co-opted by white women who more easily get visibility opportunities & therefore, already have large platforms, turning OUR innovations they steal & co-opt into their cash cows. 

Not. happening. on. my. Watch.

So I’m doubling down on getting LOUDER & MORE VISIBLE about capacity– MY area of expertise and IP, ensuring no one forgets who owns this space. 

And I’m ALWAYS here to lift other women and men who don’t fit into the “mainstream” and whitewashed picture of a CEO, to make sure their voices drown out the noise of those who take without giving credit. (Because you can invite a WOC to teach in your program instead of stealing from them.)

If you’re fed up with being invisible around YOUR unique brand of genius and want to claim the spotlight you effing deserve, join my free masterclass.

I’ll show you how to 10x your visibility in 2024 without burning out, focusing on balancing your capacity and visibility. 

The post Someone stole my content appeared first on Lisa Fabrega.

Is this a Visibility Capacity deficit? Or expansion? Depends on who you ask…

Last week we started a conversation about how unlocking your own Capacity Code makes it possible for you to hold, handle and receive your next level. Today, I’m sharing one of the biggest Visibility Capacity shifts I had in the last few years. And this one was unexpected.

When sharing less is more…

One thing you’ll always hear me say is your Capacity Code is completely unique to you. 

Expanding Visibility Capacity can look like sharing more imperfectly with others. For someone else, Visibility Capacity can look like learning to be more selective in their sharing or cleaning up their message/branding so it’s more cohesive.

WARNING: don’t assume you know what your Visibility Capacity deficit is as you read this. Because 99% of people I work with misdiagnose their Visibility Capacity issues. 

I recently worked with someone who insisted she wasn’t cut out for 1:1 coaching and her “zone of genius” was working with groups. When we dug deeper, she was just afraid of the vulnerability. It was easier for her to hide in groups. She’s now become a gifted, highly paid and sought-after 1:1 coach. Can you imagine if she still thought she wasn’t cut out for 1:1 work?

Sometimes you can justify the ways you hide by insisting you’re “being selective”, when you need to be LESS selective. On the other side of this coin, oversharing can also be a form of hiding, because you’re already comfortable sharing this aspect of you. Oversharing the one side of you hides the other side of you which most needs to be seen.

I’ve been writing online for almost 11 years and reached thousands of people and many of my posts have gone viral. Along with those vulnerable and raw posts came lots of unsolicited advice. I even had a woman I’d never met stalk me down at a conference and confront me after I posted my location. 

I’ve built capacity, so mean comments and non-consensual advice from people I don’t know doesn’t affect me. But people do weird things with information you share. Including friends who are “harborers”. Jeff Brown coined this phrase to describe people who are your “friends” but secretly harbor resentment or jealousy towards your successes. And they play games with this information because of their own fears and capacity issues. 

As I focused more and more on growing my own Visibility Capacity, I just didn’t have the energy to give ANY attention to those games. So I became more selective about what I shared. 

Not everyone wishes you well or is sending you good energy when you’re writing. Not everyone deserves to know what you’re up to. I decided I was going to keep some of my successes to a select group of people. The difference to my energy levels has been ASTOUNDINGLY positive.

Are you fully aware of how subtly affected you are by the little energetic stabs sent your way when you share wins with harborers? And do you truly understand how this is constantly draining you and keeping you from showing up where it MOST matters? I would love for you to ask yourself this question today. It’s a very important one. Often, we aren’t aware of how these little tiny cuts turn into a much bigger problem.

This is partly a Boundary Capacity issue, where you learn to set aligned energetic boundaries so you share without hiding. You can’t just hide because you’re afraid of people’s opinions –that’s not Capacity. 

But if your Visibility Capacity lesson is learning how to be more selective with your sharing, you don’t “have” to share the sacred things in your life with the world. I chose not to share I was in Forbes this year with many members of my family. I know not all of them wish me well. I’ve become much more private over the years, not out of fear, but out of smart energy management. 

The other thing I noticed as I expanded my Visibility Capacity my brand was confusing. I’d write about so many different things. And I’m a damn good writer. So, I had many followers who were a) never going to buy anything from me and b) just there to read pretty words. They didn’t even buy my book of transformational poetry when it came out. 

But I’m not here to just write pretty words. I’m here to run a business. Impactful businesses require a growing customer base of people who consistently buy what you’re offering and a clear message many people can understand. If I was going to expand into the multi-million dollar company I envisioned, I had to change how I was sharing. 

I reined in my message, and pushed Capacity to the forefront. LOTS of people who were only here for the pretty words unsubscribed. But in their place, many people who are serious about doing Capacity Work and investing in themselves showed up. 

I rarely get a nasty email anymore. I now never have to do free, draining emotional labor for a person who isn’t ever going to invest in our programs, but still wants to fight with me online about something I wrote or start drama. Because the right, curated group of people are drawn to my message’s clarity and get it. 

And I’m getting to impact more people than ever with a message that contributes something to the world.

In my next post, I’ll share with you how my Purpose Capacity grew in the last few years. I had to do some pretty intense ego clearing for this one.

Realizing you’ve got some Visibility Capacity work to do? I love helping people clear up their messaging in a way aligned with what most needs to be seen in them. And figure out the communication and visibility strategy most aligned with where their capacity needs to grow.

One of the ways I do this is in my Capacity VIP Days! And I only have one left for the rest of the year. We’ll spend three hours intensely working on your Visibility Capacity (or any other capacity), you’ll get a form to assess your capacity issue and get clear on what we’ll discuss on the day and then you get two, private 30 minute sessions in the weeks after for integration.

VIP days are $5000 (or two payments of $2700). You can apply for the last one of 2020 by filling out the Capacity Discovery form here. 

The post energetic stabs appeared first on Lisa Fabrega.

For as long as I’ve had a business, I’ve repeatedly heard a particular thing from people who choose to work with me:

“You used to trigger me so much, but for some reason I stayed following you. Now I realize it’s because back then I wasn’t ready to face my stuff. Now I am.” 

Then they sign up to work with me. Funny enough, those are usually my BEST clients. If I had a dollar for every time someone has said this to me…

Growing up in a dictatorship, I learned quickly what it does to your soul to have your freedom of speech taken away. And I saw with my own eyes what happens when people don’t speak up for what’s right. When you’re too busy being “socially acceptable and polite” so people don’t get “mad” at you, a dictator can rise and harm millions of people.

Whether the dictator is a literal one, a metaphorical one in your own mind, or a detractor or instigator in your comments, the same rules apply. “Being polite” only makes a nice soft bed for tyranny.

Ten years ago, when I heard the “you used to trigger me” feedback for the first time, I had a tiny moment where I allowed such feedback to make me feel like I did something wrong. I let it temporarily shrink my power.

I saw other coaches with safe, mainstream brands posting about vanilla self help topics which offend no one, never having to deal with people telling them they were “so triggered” by them. For a split second I thought maybe I was doing it wrong.

But I remembered what I learned as a child: pointing out the things people don’t want to face, being willing to be the only person in the room pointing out the emperor is wearing no clothes, triggers people who are terrified of SEEING. 

And not everyone is ready to SEE. Everyone has their pace and their process. When they’re ready, they’ll come to you. If they’re not ready, they’re not your ideal client, friend or relationship. So why would you allow someone who isn’t in ideal alignment with you to dictate how you express? See the logical blip there? 

I was speaking with a mentor recently about this phenomenon. Two amazing women who signed up to work with me last month said the “you used to trigger me” thing and we were laughing about it because she’s also a loving, fierce, truthspeaker and she puts up with zero fuckery. That’s why she’s a great mentor.

She told me “I hear the same thing all the time too. It means we’re doing our purpose. We’re doing our job well.” 

I couldn’t agree more. I care DEEPLY about every single one of my clients and everyone in my community (including you.) I’m not going to blow puppy n’ rainbow flavored smoke in your ear, when that’s exactly what’s been holding you back. 

I care way too much about you to make “me being liked by you” or my egoic concerns more important than you achieving every single one of your dreams and becoming the high-capacity leader you were born to be. Only self-serving egomaniac mentors would prioritize their need to be liked by you above you flourishing. 

If I see something in you or the collective blindspot, I’m going to point it out. Yes, even if it’s uncomfortable AF to talk about and even if it triggers you. Because the only way OUT is THROUGH.

I often use a “working out” metaphor with clients to explain how capacity to go to our next level is actually built. 

Let’s say you want to run 50 miles one day. Well, if you haven’t even learned how to first run 3 miles, then 10, then 20, then 30 AND gone through all the physical discomfort and emotional discomfort it takes to do that, you can’t get to 50 miles. You can’t just walk out of your house in the equivalent of your pj’s and some flimsy flip-flops and complete a 50 mile marathon with no training or discomfort leading up to it. You won’t even make it one mile.

Same goes for your capacity to do the BIG things you dream of. It requires stretching. It requires facing the places where you lie to yourself. It requires getting uncomfortable sometimes. 

When you’re not yet ready, you’ll think you “don’t need” capacity work. You’ll buy some more books, sign up for a dozen more “crystal healing” courses, yoga retreats and maybe some certification programs to tell yourself you’re “doing the work.” You’ll tell yourself you “just need some time to integrate” or “go over some old course materials first”. 

But really it’s just an act you’re putting on for yourself to make it look like you’re doing the work, when you’re not. Because you’re afraid. (If you just got triggered reading that, you’re probably doing this.)

It’s okay. It’s part of the process. And I’m not saying crystals and yoga are BS or they don’t help. They just don’t help when you’re using them as a distraction from doing the real work you know you need to do. 

So when someone is triggering you a lot, ask yourself– could it be they’re just showing me the ways I’m lying to myself and it’s making me angry because they refuse to let me hide every time they post or speak?

When you’re ready, you’ll drop those performances with yourself and take radical responsibility for yourself and your life. You’ll dive in deep to look at all the ugly bits. You’ll be willing to feel a little overwhelmed over “how many capacity issues you need to fix” and show up anyway. 

You might be a strong medicine giver yourself, like me. You may have been tempted to listen to the voices of people who can’t handle your medicine right now and aren’t ready to receive it. You might hear them saying things like “say it nicer” or “you need to be more compassionate”. And you might bend yourself like a pretzel to appease them.

That’s a capacity issue (particularly Visibility Capacity). 

Many times when people say things like this to you when you’re speaking open-hearted, non-sugar coated truth, it’s them trying to tone police you. It’s them needing you to “say it nicer” aka “please coddle my fragility”. They’re triggered. And they want you to shut up or tone it down because it’s too painful for them to face what you’re pointing out. They don’t have the CAPACITY yet to face the truth. 

They need you to deliver it to them in a soft, cute little package in colors they picked out, when it’s the very need to have things delivered in soft packages which holds them back in the first place.

I can’t stress enough how important it is for you to learn how to use your Discernment in situations like this. It’s why Discernment is one of the pillars of Capacity Work. It’s crucial to know what is true and what isn’t. What is you projecting your frustration and being emotionally irresponsible vs. what is you simply speaking uncomfortable truth. When you work on your capacity with a good mentor, you know if your “come from” is “clean” or not. 

(But trust me, even when you know it’s clean, people who are mad you pointed out the truth will accuse you of “not coming from an energetically clean place”, or trying to “shame” them or not being “compassionate enough” towards their fragility. Again, that’s their stuff to deal with, not yours.)

Ten years into my work, I don’t really if I trigger people anymore. I watch them get triggered and know, I’m not for everyone. As my therapist always reminds me, I don’t need anyone’s vote. 

I tell most of my clients when they start working with me “at one point you might be mad at me. Expect it. And if you do get triggered, let me know, because THAT’S when we get to do the juicy work and find your breakthrough under the trigger.”

I trust people who are willing to give me scathing uncomfortable, yet deeply loving, direct truth.

I don’t trust people who’re always trying to sugarcoat something for me and coddle my fragility.

Fragility is the enemy of capacity. Fragility is a capacity issue.

Fragility is why people say things like “All Lives Matter”. Fragility is why white women call the cops on black men asking them nicely to keep their dog on a leash in accordance with park rules. Fragility is why leaders stick their head in the sand during times of pandemics and racial upheaval when people need them to lead.

Fragility is what holds you back from reaching ALL of your highest goals. Break up with your fragility. And don’t let people slime you with theirs.

Capacity is the antidote.

If you’re saying “hell yes” to this post and are READY to do this work, fill out the Capacity Discover form here. I’ll review it myself and we can discuss options for how to do this work and expand your capacity to go to your next level. I have programs starting at only $375 a month and have a VERY rare spot open for private coaching as well.

The post I’m triggered appeared first on Lisa Fabrega.

I recently wrote this line in an email to one of my mentors “Being blind to my sh&t is just about the most terrifying thing I can think of. NO THANK YOU.”

After I wrote this, it got me thinking about blindspots, and how terrifying it can feel to also FACE them. After speaking with so many people over the years, I’ve seen people turn DOWN doing Capacity Work, specifically because they’re afraid they’re going to see their blindspots.

What if they finally have to face their marriage is no longer working? (or is working)
What if seeing their blindspots means they’re going to have to make some hard changes to their careers or businesses they aren’t sure they can “handle”?

I even recently had an intro call with a woman who kept reminding me SHE was evaluating ME on our call, seemed very defensive and controlling and wouldn’t let me get a word in trying to control our entire conversation. When I asked her point blank if she felt she was really ready for coaching, because a good coach like me would point out blind spots she might not see…she went into a long, non-consensual rant about all my flaws as a human.

Of course I didn’t offer her a spot to work with me (and ended the call soon after), but what I thought about afterwards was this…

How terrified we are of seeing we’re not perfect. And how even MORE terrified we are of OTHER PEOPLE seeing we’re not perfect.

Because that’s what was beneath her incredibly energetically-violent energy on the call. She was so terrified I’d fully see her, she had to play weird power games with me on the call and control every part of the process. It made her uncoachable. And unreachable.

It’s what makes big leaders who get rightfully called out respond defensively and dig even deeper holes for themselves, angering and hurting even more people.

AND, it’s ONE of the things I think is behind why so many of you HIDE and don’t allow yourself to be fully seen in your work, your leadership and in your relationships.

Did you know the virtual Visibility Capacity retreat is our most popular virtual retreat? It sells out EVERY. SINGLE. TIME. Visibility is SUCH a huge topic for y’all.

So many of you write to us about that retreat, sign up for it and share how groundbreaking it is for you. Because SO MANY of us are hiding or not FULLY showing up as the powerhouses we know we are here to be.

And this happens for people I work with at ALL levels of success. I was just talking with a new client who owns an eight-figure company, who is struggling with visibility issues. And last week I spoke with a woman who keeps sabotaging her brand new business because of visibility issues.

We’re so afraid of what other people will think of us, what they’ll say, how our families will react. We worry about whether we can “have the capacity” to deal with the haters or potential trolls arising from our increased visibility.

And it’s ALL because we have this idea leaders are supposed to look, feel and BE perfect, at ALL times.

The idea you have to show up perfect, without any flaws and no blind spots in order to lead is literally left over white supremacist toxic patriarchal BS living inside of you.

Perfection is the disease of that system. When we show up thinking we have to appear perfect we’re also terrified of valuable feedback which would help us grow as humans. Like the energetically hostile woman I spoke to on the phone a few weeks ago.

When we live under the tyranny of perfection, we can be defensive and not listen to the necessary call-outs of our blindspots from others because the call outs make us feel shame.

We feel shame for having blind spots, for being humans who still have growth to undergo, for not “knowing it all” at all times, for having places within us where we still need to dis-indoctrinate. Shame we might be perceived in ways we don’t want to be perceived because we can “only be good if we’re perfect.”

But if you can let go of the shame of not being perfect and let go of the shame over others not always seeing you as perfect, you’ll find something powerful happens: a small space opens up inside you to be compassionate towards yourself in the areas where you still need to grow and learn.

And that opens up the door to:

• not being defensive when something you don’t like within you is pointed out either by you or someone else.
• not beating yourself up if you see something in you which needs to grow or improve.
• NOT being afraid to face the things you NEED to unravel.

It also opens the door to deep listening and compassion for yourself. You hear your true inner voice clearly for the first time in a long time. You learn to not be so awful to yourself for not knowing it all.

And this is when you can really begin to face those parts indoctrinated into “perfection”, heal them and stop unconsciously using them to perpetuate harm. Both to yourself and to others around you (whether it be your team, your clients or your loved ones.)

Because let’s face it, this pandemic has been showing you the places in your life and your business that have BEEN unraveling (or need to unravel) which you’ve been too afraid to face and finally fix WITHOUT quick fixes.

And if you don’t finally get the courage to face it, when this pandemic gets worse in the fall, you’re going to be hurting doubly. You know what you don’t face just keeps coming back til you do. Preferably you want to avoid having to do it in the middle of a pandemic because you were FORCED TO because you ignored it for so long.

I KNOW it’s painful to see things inside of ourselves and our businesses/careers we may not want to look at. This is exactly why we do Capacity Work.

If you can dive into our emotional capacity and release the shame you feel for being imperfect, you can be more compassionate with yourself as you explore the parts you don’t want to see. Cause you know what? Sometimes those parts you don’t want to see hold the most POWERFUL PARTS of you.Those parts, when healed and put to good use, make you more magnetic and yes, more impactful and even more wealthy.

In a space of self-compassion and in the willingness to be with the parts of you you run from or are unconsciously perpetuating oppressive systems in the world…that’s where true transformation can occur and you can really begin to lead from a place which doesn’t unconsciously perpetuate shame and harm both towards yourself and others.

When you harm yourself with your own judgment, you hide. I don’t get to see ALL of you in your work. And I lose the uniqueness of you, the most potent aspects of what makes YOUR work stand out from everyone else’s.

In that place, call outs from people who have your best interest at heart might still sting but you become willing to listen. You will also become less afraid of people who you don’t know calling you out and less afraid they might be right. With Capacity, you’re willing to be wrong, keep growing and show up as an authentic, imperfect, flawed leader.

Can you see how this can influence raising your prices, offering a service you’ve been dying to offer but have been too afraid to put out there, or announcing the big thing you’ve been wanting to?

Once, a client was afraid of being seen as “imperfect” to her audience, held back the most intuitive part of her from her business for years. You’d never know this about her from looking at her website. When we worked on her Embodiment Capacity, she released a new offering. It had TRIPLE the enrollment numbers of her previously “most popular” offering. Let that sink it. The power of increasing your capacity!

You don’t realize it, but emotional capacity (and your capacity to release shame and the myth of the perfect leader) is one of your strongest allies on your way to more growth and impact. You cannot keep growing without it.

Release the idea perfection is goodness. It’s the most harmful narrative in you and causes the most harm to yourself and others.

And if you want help increasing your capacity in this way so you can be more visible and HANDLE the emotional load of being FULLY SEEN for who you are in your work… fill out the Capacity Discovery form, tell me more about yourself and let’s talk.

We have programs to help you do just that starting at only $375 a month.

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