I work with people who know that they’re supposed to be making a big contribution but for reasons they can’t quite pin down, they’re just not doing it. I help to light that inner spark that sets their revolution in motion.
A few months ago, I said something to one of my clients
during a retreat that left her with her mouth open.
I then wrote a Facebook post about that very thing I said to
her and it incited QUITE the conversation.
But even though it shocked my client, and shook up the people
who I wrote to on Facebook, my client proceeded to have
a major breakthrough a week after I said “the thing” to her.
And I had my inbox flooded with emails about how much my
Facebook post had helped those who read it make big changes
in their businesses that ended up bringing in more income.
I’m sure you want to know what this “thing” that I said to her is.
Don’t worry, I’ll tell you in one second.
But before I do, I want you to know that this “thing” is the one thing
that I think keeps so many coaches, experts and entrepreneurs stuck
at a certain point in their business, spinning their wheels and unable
to move beyond that ceiling of income and impact they’ve reached.
And it’s so important, that it’s one of the core principles of the work
I do with my clients that gets them results like making $100,000 in
their first year of business or being asked to present their work at
global peace summits so they can really make a difference.
Okay, fine, fine, I won’t make you wait any longer.
Here’s what I said to my client:
On that day, she was sitting on the couch during a retreat and we
were talking about how to increase your visibility in your business.
We started talking about the best types of emails to send to your
clients and how often they should be sent, in order for her to get more
people to open up her emails.
She said to me “isn’t there some blueprint or template that you can
give me that will guarantee higher open rates. I mean I know
there are templates that the marketing gurus say work,
can you give me a few of those templates?”
I looked at her and I said “sure, there are lots of people out there
who are selling you templates that guarantee more people will see
your stuff and that might even convert into more sales…
I even know many of them myself (I’ve been studying marketing
and how to become more visible online and offline for years)
and I could give them to you….
but I’m not going to”.
She blinked twice and looked at me with her mouth agape.
“Why?” she asked me.
“Because that is not what is going to get you the type of
business with massive impact and the type of income you want.
That’s not the stuff that makes powerful thought leaders that
change our world as we know it, and that’s the work you came
to me to do, isn’t it?”
There was a long silence as she let it sink in…
“Well, what IS, then?”, she said.
(She was about to have a big breakthrough, so naturally she
was resisting me a little, this is totally normal, I got this ;-))
“YOU.” I replied firmly and with deep love.
Okay, so you might be confused right now.
So many people tell you “just be you” as a pat response to
any problem you have and so naturally, I can hear you thinking
“yeah, but what does that MEAN??”.
I’ll clarify for you in a second.
You see, my client was experiencing a symptom of a common
“disease” I see every day in this entrepreneurial world today.
An obsession with blueprints and templates.
Just look at common everyday marketing.
Almost every guru that is trying to sell you something guarantees
you some blueprint or template to make it “easier”.
Now there’s a good reason for that.
Psychologically speaking, our minds like the idea of not having
to do that much work and just following someone else’s template
so that we can just sit back and watch the money roll in by
following some simple, easy, step by step process.
There’s only two problems with that.
1) The guru who is selling you this template/blueprint is usually
selling you something that worked for them and a handful of
their clients who are similar to them.
There’s no customization to you and your uniqueness.
That’s why most of my clients come to me already having
spent tens of thousands of dollars on other popular programs
and have nothing to show for it in terms of increased income,
visibility or impact with their businesses.
2) Following someone else’s blueprint is never going to allow
you to step into the type of success and impact you know you
are here to make. And in the long run, it’s actually going to make
things harder for you. Take it from me and my clients. Obsession
with templates led me to almost tank my business because I
ignored my own internal guidance.
While I am not totally against blueprints (I think they can be very
helpful in the beginning of your business) what these gurus who sell
you templates and blueprints fail to see is that after a certain point in
if you really want to start playing a bigger game…
if you really want to stand out in the oversaturated market of “experts”
out there and start playing the same kind of game that some of the
people you really admire are playing.
You’ve got to ditch the templates.
And you need to build a unique, thought leader brand that cannot
be replicated because it is a perfect reflection of you and there is
no one out there like you.
Building your own brand on your own terms, in alignment with what
you are here to do on this planet–that’s nothing a blueprint can teach.
And that just so happens to be what I specialize in.
Aligning you with your mission and helping you move past the things
that are holding you back from taking it to the next level, so that you can
have more of what you want, which includes helping others (my people
are all humanitarians at heart).
THAT’S what is going to take you into playing a bigger game.
And if I know you, you’re here to really make a difference in the world
with your unique gifts and your mission. Playing small or being stuck
means your message won’t get out there, not in the way you want it to.
It’s doing this work that has helped my clients achieve amazing things.
Take my client Amy Fortney Parks, for example.
When Amy first came to me, she was a child psychologist working for
the school system. Her business was filled to the gills but she was
barely getting by and was not feeling that passionate about her work.
A year later, working with me to transcend the blueprints and instead
build something totally unique to her, we removed her limiting beliefs
around what she could charge and what she could do in her biz,
and she’s made $100,000 in her first year of business.
She’s loving her work more than ever and is quickly becoming a top
parenting coach, being sought-after for her expertise.
So here’s the deal, love.
If you want to learn how to break through to your next level of income
and impact and you’re tired of following tired, overused blueprints
that make you look like every other cookie-cutter expert out there…
and you want to build a powerful, successful business where you are
the leader who gets to help many, many people transform their lives
and leave a legacy…
Come to my totally no-cost live call this Thursday, July 24 at 8pm EST.
As if that’s not enough to entice you, I’m giving away a $97 product
for f.r.e.e on that call to all who attend live. That’s pretty rad.
And trust me…
No one teaches the stuff I’m teaching on this call.
You won’t get this information anywhere else.
Sign up here today.
I’ve only got 1000 spots open for the call and given the current
rate of signups, we’re looking to be maxed out by then.
Sign up here today to break through to the next level
and start playing a bigger game with your purpose.
The other day I was sitting on my balcony, having a hot chocolate
and feeling so damn grateful.
Well because that day I had gotten updates from all of my clients
and they were all doing absolutely unbelievable things.
I was blown away.
In one day I heard:
- One client was published in the New York Times, had
a five-figure month and is being interviewed all over the place!
- Another client got a huge contract with a spa owned by one of
the biggest celebrities in the world, for her spa consulting
services that we had been diligently working towards for a year.
She told me she went into the meeting feeling fully confident
and ready to ask for top dollar because of the support she had
received from the women in her Mastermind program with me.
- Another had made $100,000 in her first year of business after we
worked on helping her transition out of her job into her dream biz
aligned with her soul. She’s now becoming a quickly sought-after
parenting expert in her industry.
- Another client was published in Huffington Post and had just overcome
major money fears to raise her prices for the first time in a while, and
got several new clients at her new rate. All because we released old
money fears and got her aligned with her money stories.
I find these stories so inspiring.
They show ME what is possible and keep me going too.
So I wanted to share with you a little inspiration today with a client spotlight!
Read below to see how Gena went from$0 in a brand new biz to
several 5 figure months through our work together in my
RISE Virtual Mastermind program.
She is quickly rising in her industry as THE lawyer for entrepreneurs
thanks to the work we did.
Client Spotlight: Genavieve Shingle, The Lawyer For Entrepreneurs
Program attended: RISE Virtual Mastermind
On the crazy, fateful way she was led to this work…
“I came to Lisa because she came off as not only a spiritual goddess
but also a total badass in business. I wanted to learn from someone
that was not only connected to her feminine in her business but that also
knew how to get things done and get results (connected to her masculine too).
I wanted to learn to listen to my body and soul and give her what she
needed as I was growing my business. I had never worked on this before
and I knew I would need a lot of support along the way as my business
began to expand.
I had been following Lisa for a few months and adored her posts.
I had already hired a business coach so I wasn’t in the market for another
coach. But one day, Lisa posted about a Virtual Mastermind for women
and I was intrigued.
I felt this total calling.
And again, as someone who was just starting her spiritual/business
journey, I thought, “wow I should probably listen”.
So I posted something on Facebook that said something like:
“I feel this total calling to work with someone but I’m not necessarily
needing a coach, what should I do?”
Lisa commented – the first time she ever commented on my wall -
I was in.
It was like we were on the same wave length.”
On what was most helpful for her as she stepped into her power
in her biz and claimed her thought leader role…
“The laser coaching from Lisa was super impactful. She is brilliant!
She walked me through step-by-step things that I should do with my
launch and I was super successful – she was such an amazing supporter
and cheerleader the whole time.
Lisa just has thing incredible presence about her that can be felt
even over the phone — that is a true gift.
There aren’t many scenarios in life and in business that Lisa hasn’t
been through; therefore, you don’t feel as though she can’t understand.
She truly does.
She feels what you feel as you are going through it.
She creates this unbelievably safe, beautiful and sacred space for you.
I have not encountered many people in my life who are as completely
present as she is when you need her.
It also surprised me how I felt really supported by and helpful to the
other women in the program with me.
I was never one who was a fan of group settings but I knew that I had
to let that go.
I met so many amazing people that I never would have been connected
to otherwise and again, it really created a loving and beautiful supportive
Where Gena is now in comparison to before she started
doing this work…
Since doing the work of aligning my business with my soul with Lisa,
I have had several 5 figure months.
I launched my first ever program and enrolled nearly 40 people!
I feel so much more empowered with my own talents and gifts.
Through the powerful work with Lisa it has been ingrained in me
that I am here to be a leader and to serve.
I’m finally able to build success upon this principle to step into
the woman I am meant to be for this world.”
Since Gena did the work of aligning her business with her soul
and learning how to become the most sought-after thought leader
in her industry, she’s built a personal brand with her business that
is 100% her.
And THAT is one of the things that makes a successful thought leader
with a loyal following of raving fans, tons of clients and that makes
a powerful, positive impact in the world.
She no longer has fears or limiting beliefs holding her back from
stepping into her power and greatness as a leader who is serving
Since I interviewed her, she ‘s received several invitations for
speaking engagements and even more press!
This is what happens when you learn how to align yourSELF
with your business and are able to remove the things that are
holding you back from stepping up into your next level of income
This is how we step up and change the world.
If you’re ready to step up into your next level of impact with your
business and get aligned with what you were called here to do…
I want to invite you to my FREE webinar, “How To Become The
Most Successful Thought Leader In your Industry”…
next Thursday, July 24, at 8pm EST.
And when you come to the call live I’m going to give you my
“How To Become A Successful Thought Leader” Toolkit
(worth $97) for FREE.
There are a limited amount of spots on this call because I want
to make sure that we make space only for those who are truly
committed to taking it to the next level with their impact & their biz.
Click here to sign up for the FREE webinar now.
One of the most common questions I get from entrepreneurs
who are here to make an impact in the world is this:
There are so many people out there doing the same thing
I’m doing–so how the heck do I stand out enough to make
the type of income and impact that I really want to make?
That’s a very good question.
You see, a few years ago, when I started my business,
the market wasn’t that saturated with coaches, thought
leaders and entrepreneurs.
But now, 4 years later, it’s FULL of them.
So, unfortunately, it’s become increasingly difficult to
get noticed and get your message out there.
I know because many of you write me telling me that
you’re doing everything you can but you’re still not making
the real level of impact you want to make.
And I really want to make sure that your great work
gets out there–because if you’re reading this you are part
of my community and I know that means you are here
to really make a difference in the world.
Luckily, I’m here to tell you exactly how to do that.
So we really can’t afford to have you going unnoticed and
playing small. The world needs you, now more than ever.
So here’s the deal…
You know all those amazing entrepreneurs that you admire?
The ones who seem to be fully self-expressed in their brands,
super creative and who have an amazing following of people
who just wait on the edge of their seats for more?
You know, the ones where it seems like they can just effortlessly
fill their programs, get an amazing book deal or get invited to
huge events to impact hundreds, thousands or even hundreds
of thousands of people?
They are really no different than you.
I’ve met many of them.
They’re just like you and me.
So how come they’re raking in amazing income while doing
what they love and building beautiful, large followings
while actually making a significant impact in the world…
and you aren’t (yet)?
It’s because they understand the power of building
a thought leader brand.
You see, in this totally oversaturated market of coaches
and gurus, it’s no longer enough to just be a business owner
or entrepreneur–not if you know you are deeply called to make
a massive, positive impact in the world.
To really stand out, to really make that impact with your great
work, you have to get past your fears of speaking your truth…
stop holding yourself back from putting out the stuff that your
heart is dying to put out there in the world…
and build the inner confidence to hold the space for larger
amounts of people so that you can handle the visibility your soul
is calling you into.
The reason those entrepreneurs are doing so well is because
they have totally unique, aligned, true-to-their-Soul,
creative brands that are unlike anyone else’s.
So they stand out. They get noticed.
And people know who they are.
And when you are truly aligned with your calling,
people can feel that. And we all want to be near it,
because it’s inspiring.
Plus, if you’re more visible due to that uniqueness and
people experience you/are exposed to you more often
because of that, they will trust you much more than other
people out there doing similar things.
And that means they will be more likely to sign up for
your program, buy your book or pick up your product.
That’s the big “secret”.
And you can do the same thing.
The problem is that we have all sorts of hidden fears and
limiting beliefs about what it means to step into greater leadership,
more visibility and more impact.
So our brain sabotages us by making us believe we “aren’t clear”
about what we are supposed to be doing, that we aren’t enough,
and that it will be too overwhelming to handle once we’re there.
So we stay stuck in a place of limbo, feeling the nudge to take it
to the next level, but not knowing how or simply just not doing it
out of fear that we’ll lose everything we’ve already built.
If you feel like this, I can totally relate, every time it’s time to
“uplevel” in my business, I experience the same exact thing.
But here’s what gets me through and what I really want you
Your perspective in this world is totally unique.
There is no one like you in this entire world!
And you’re alive right now, in this time and place, reading
this, because you have a very specific role to play on this
planet. Otherwise, you wouldn’t exist.
(Nature is very efficient and things that are useless just
simply don’t get created as life on this planet–everything
on this earth has a purpose.)
And your unique perspective IS the thing that will allow you
to make the impact you are destined to make in this world.
NOT someone else’s formula.
That unique perspective is what successful thought leaders
have in common.
It can feel challenging to figure out “what” your unique thing is,
to move past the fears of putting that out there and making sure
that you do it in a way that really lands with your ideal audience.
So I decided to teach a f.r.e.e teleseminar on July 24 at 8pm EST,
where I’m going to show you exact 3 things you need to become
a sought-after thought leader in your industry.
Click here to sign up for “The 3 Things You Need To Become
A Sought-After Thought Leader In Your Industry”
I’ve got a limited amount of spots on the call because I want to
make sure that only people who are serious about taking it to
the next level in their life and biz are there, so make sure you
sign up right now, before the available spots are gone.
And…if you are on the class live, I’m giving away my $150.00
“Two Steps to Thought Leadership” Toolkit for f.r.e.e!!
Click here to sign up now.
Can’t wait to see you there!
I had an absolutely amazing experience yesterday and I just have to
tell you about it.
It was like the Universe shone a mirror for me on one of the biggest
problems we face when we are trying to make more impact in the world
and expand into our leadership and I had a huge AHA about one of
the main things that holds us back.
So, you’ve got to hear this!
Yesterday, after a particularly vigorous work day, I could feel my mind
waning. In an hour I was about to teach a class for my Virtual Mastermind
program and given the razor-sharp laser coaching I do for the participants,
I knew it was time for a mental break out in some good ol’ nature.
I’ve been on a work-cation of sorts at the place where I lead my retreats
in Panama, which also happens to be the same place where I bought
property last year…
so I decided to take the 20 minute walk over to my property from
the hotel where I do my retreats.
I’m a “property owner”???!!!
Yeah, that’s pretty much the same question I ask myself
every time I think about it.
Never in a million years did I ever think that I could be a property owner.
If you had asked me that at the beginning of the year last year,
I would have laughed in your face.
“That’s ridiculous–not even a possibility within my realm of reach”,
I would have said.
Yes, my business was doing well, but in my frame of mind at the time,
owning property was something for uber-wealthy magnates, not a regular
entrepreneur with business bills to pay and team members to compensate.
But one day, as I was out looking at possible retreat locations in Panama.
I stumbled upon this magical place.
I will never forget what happened the moment my foot stepped onto this land.
From deep within me a voice said “this is yours”.
I was totally stunned.
My body lit on fire and my very cells were electric with the knowing that
this just was mine.
Period. It was done.
All I had to do was make it happen now.
I was sure I would never be able to afford it.
But I asked about the sale price anyway.
I thought it would be funny to pretend I was “one of those people”
that could afford to just buy land whenever they feel like it…
To my surprise, the price was much lower than I expected for having
a piece of property with a view of a volcano, three waterfalls,
a jungle canyon and a river.
“Knowing” that this was just a ridiculous pipedream that
“people like me” don’t get to actually live out, I heard a little voice
in me tell me to do the calculations anyway.
Slowly, I began to see that it might actually be possible
for me to do this.
From then on the magical things that happened for this property to
become “mine” are too many to tell here and will be part of a longer piece
of writing one day…
But let’s just say that in the fall of last year, I found myself crying
in my car one day, driving home after just having signed the final
Panamanian government document that made me the landowner
of this piece of heaven.
Never in a million years would I have dreamed, back in that tiny studio
apartment, living off of unemployment when I first started my business,
that this would be where I would end up in four years.
And so, as I walked over to my property yesterday, thinking about
what else could possibly be next? What other things are possible
for me that I don’t even have in my realm of possibility right now…?
I looked up at the sky while I was standing on my property and saw this:
I was totally speechless.
Well, I’m telling you this story because so often we don’t reach for the
things that are our hearts’ wildest desires because we can’t even fathom
them being possible or we have no idea HOW they can come to be…
they feel so far away or like something that might happen “one day”,
just not now.
I had no idea that the clouds and the sun would do that right when I
went on my walk that day. I couldn’t predict that. I didn’t even know
clouds could look like that! Only in a magazine, doctored up…
then I saw that.
I had no idea that I could actually be a person who owns a stunning
piece of land in one of the most beautiful places in the world.
Some day…but 3 years into owning my own business? Nah.
And 4 years ago I felt a calling in my Soul to start a business,
but I had no idea that it was possible to end up where I am now.
Every thing that has ended up happening was absolutely not
in my mind’s frame of reference as even a remote possibility.
What is interesting about this is that in working with over 4,000
entrepreneurs in the last 4 years, I’ve noticed this exact thing
happens at every level of growth.
In fact, if you’re feeling like your business is probably ready
to go to the next level and that you are ready to step up into
more impact and more visible leadership…
but you kind of feel foggy and unsure as to how to do that…
or it feels like a deep hope in your heart but also like a
nice pipedream 5-10 years away, if ever…
chances are, the same thing is happening to you
and you don’t even know it.
Last year, my 1:1 coaching practice maxed out and I knew
that it was time to open up programs for more group coaching
experiences and that my 1:1 coaching days were numbered.
My clients who were in groups were having growth that was
3x faster than the private clients without any group support
and more and more people were asking for it.
But I delayed making the change for 7 months because I just
couldn’t “see” how it could be possible to maintain my income
and still be able to pay my team members, without a large roster
of 1:1 clients.
I was scared I would lose everything and end up broke.
So even though I knew it was time to take it to the next level I froze.
I ended up getting a smackdown from the Universe that forced me
to make the change…but in the end, once again, once I committed
to it and got high level help for my business, it worked out in
ways that I couldn’t even imagine were actual possibilities!
I now only do 1:1 work on a very limited basis.
And my business and clients are doing better than ever.
So, I am living proof that you truly can create it if you desire it
and are willing to get the help that you need so that you can
figure out the HOW of making it happen.
You truly can create anything you want–
how the hell else did I end up with this paradisiacal piece of land?
I’m no more special or talented than you.
Believe, ask for help from someone who has already achieved it
and then take aligned, purposeful action…
and it will be yours.
You can absolutely do it.
I believe in you.
I would absolutely love to support you in the “how” to make
So if you’re an entrepreneur who has a business or project already
and in your Soul you know you’re being called to take it to the next level,
but you’re feeling a little stuck or unsure/unclear as to how to make it happen…
I’ve got something amazing and totally f.r.e.e coming up in a few weeks
that I’ve created just for you.
So stay tuned for the announcement in a few days.
And in the meantime, I’d love to custom build that offer around what YOU
specifically need right now…so if you could reply in the comments below and tell me:
- The number one thing you’re struggling with right now in taking your
business to the next level of impact and income.
- What would you most want to learn from me if we sat down for tea?
I can create something custom-designed just for you.
Every once in a while I get a rash of client sessions
where everyone is needing help with the exact same thing.
Whenever this happens, I KNOW I need to write a blog
post or record an audio about this, because chances are
that many of you are also dealing with the same exact
We truly are all connected.
Today’s gratis audio is all about:
“What to do if someone steals your work”
See? I told you you’d want to listen to today’s audio.
Unfortunately, copying, mimicking and even downright
trademark violation is common in the entrepreneurial
industry (and in every industry).
It’s happened to me a few times myself and it can be
really painful, especially when it comes from someone
who was a former client or close colleague.
Luckily, I’ve got an entire blueprint for how to deal
with this unfortunately common experience.
I’d love to hear from you in the comments below,
have you ever had anyone steal/pass off your work as theirs,
and how did you deal with it?