Case Study

From Burnout to Fulfilling Impact: Redefining Her Value, Bringing Back
The Creative Spark and Doubling Business Revenue

ALEX J

Meet Alexandra Jamieson

Creativity coach for Women in Tech, Co-Creator of the Oscar Nominated Film “SuperSize Me”, Author and Artist.

Alexandra Jamieson, co-writer and co-producer of the Oscar-nominated documentary "Super Size Me," is a successful author and has been interviewed by Oprah. Despite her impressive credentials, Alexandra reached a crossroads in her career, feeling creatively stifled and disconnected from her purpose. Her revenues were declining despite increased effort, and her brand messaging had become misaligned with her true passions. Over the years, she had moved away from her vegan blog and adopted complex business models that demanded significant energy but offered little return. Seeking a realignment of her business and personal goals, Alexandra consulted with various advisors, hoping to reconnect with the impact-driven work that initially fueled her success.

Challenges

  • Loss of Motivation and Purpose: Alexandra was considering quitting her business entirely due to a lack of alignment and passion.

  • Financial Challenges: Her company had experienced a significant drop from her previous high earnings.

  • Creativity Block: She faced writer's block for her next book, despite being a successful author, and was unable to progress with her book outline for her publishing agent.

  • Low Pricing and Revenue: Alexandra’s low-ticket pricing model drained her energy and killed revenue growth.

  • Lack of Intimacy in Client Work: She felt disconnected from her clients and wanted more meaningful interactions.

  • Murky Branding & Business Model: Her branding, positioning, and messaging were unclear. Her current business model was out of alignment with the audience she truly wanted to work with in tech.

  • Personal Constraints: Alexandra grappled with personal limiting beliefs about her creativity, feeling overshadowed by her mother’s legacy as an artist and unsure of the value of her work for upper level corporate leadership clients.

Results

  • Significant Rate Increase: Within months, Alexandra raised her rates and started signing $25,000 clients.

  • New Niche: She found a unique niche in the tech world, coaching powerful women leaders and CEOs to reconnect with their creativity.

  • Successful Mastermind: She launched and filled an intimate group mastermind for women leaders in tech.

  • Enhanced Visibility: Alexandra started showing up more energetically and confidently, resulting in higher fees and more respect.

  • Speaking Engagements: She booked several paid speaking engagements.

  • Creative Breakthrough: We developed an outline for her next book, which she successfully submitted to her agent.

  • Collaborative Success: Alexandra co-wrote a book with her husband, leading to highly paid corporate engagements.

  • Renewed Passion: She found her purpose again and felt passionate about her work.

  • Artistic Pursuits: Alexandra embraced her identity as an artist, regularly selling her paintings and hosting her first art show.

  • Artist Residency: She won an artist residency competition and is currently in Ireland.

  • Financial Growth: Her business is back to multiple six figures while working a quarter of the amount she was before.

Approach

In our 1:1 coaching sessions, we prioritized:

  • Realigning Her Purpose: Helping Alexandra reconnect with her core values and rediscover her passion.

  • Redefining Her Business Model: Transitioning from low-ticket offers to high-value services, allowing her to work less while earning more.

  • Boosting Her Creativity: Encouraging her to embrace her artistic side and integrate it into her professional life.

  • Clarifying Her Brand: Refining her branding and messaging to align with her true self and attract her ideal clients.

  • Increasing Visibility and Authority: Empowering her to show up energetically and confidently, reclaiming her status as a leader in her field.

  • Strategic Pricing: Guiding her to raise her rates and attract high-ticket clients.
AJ

Where She Is Now

Alexandra Jamieson has revitalized her business and personal life. She is passionate about her work, enjoys meaningful client interactions, and balances her professional success with personal fulfillment. By embracing her unique strengths and realigning her business model, she has achieved remarkable growth and continues to inspire others as a leader and creative force.

Conclusion: Transforming Challenges into Triumphs

Through dedicated coaching, Alexandra Jamieson transformed her challenges into remarkable triumphs. She broke through her financial ceiling by adopting a high-value pricing model, signing $25,000 clients, and finding a unique niche in the tech world. Alexandra launched a successful mastermind for women leaders, enhanced her visibility, and booked several paid speaking engagements. She experienced a creative breakthrough, developing an outline for her next book, co-writing a book with her husband, and embracing her identity as an artist. Alexandra's business returned to multiple six figures while she worked significantly less, reigniting her passion and purpose. Her achievements culminated in winning an artist residency competition in Ireland, proving that with the right support, challenges can indeed be transformed into triumphs.

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